DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3dxxrw/craft_beer_market) has announced the addition of the "Craft Beer Market in the US 2012-2016" report to their offering.

“Craft Beer Market in the US 2012-2016”

The analysts forecast the Craft Beer market in the US to grow at a CAGR of 17.46 percent over the period 2012-2016. One of the key factors contributing to this market growth is the changing consumer taste and preference for craft beer. The Craft Beer market in the US has also been witnessing an increase in canned craft beer production. However, lack of awareness about craft beer among consumers could pose a challenge to the growth of this market.

The key vendors dominating this space include New Belgium Brewing Co., Sierra Nevada Brewing Co., The Boston Beer Co. Inc., and The Gambrinus Co.

The other vendors mentioned in the report are Anheuser Busch Inc., Bell's Brewery Inc., Boulevard Brewing Co., Deschutes Brewery Co., Lagunitas Brewing Co., Matt Brewing Co., MillerCoors LLC, and Oskar Blues Brewing Co.

Commenting on the report, an analyst from the team said: The increasing entry of large brewers is another major trend witnessed in the market. Attracted by the growing Craft Beer market and with other beer markets experiencing a downfall in the US, many large beer companies are entering the Craft Beer market in the country. Many large companies are building or buying craft beer labels in the market to gain share of the marketing and distribution networks of small brewers. For instance, MillerCoors LLC has its own craft beer division, which is run under the name Tenth and Black with brands such as Crispin, Batch 19, and Bluemoon. This company is also planning to expand its business by making its local craft beer brands such as Henry Weinhard and Leinenkugel available across the country, thereby enhancing its visibility among consumers and assuring quality. However, the emergence of large brewers will have a negative impact on small brewers who have fewer resources to compete with them.

According to the report, one of the key drivers in the market is the changing consumer tastes and preferences for craft beer. This drives consumers to experiment with new varieties and flavors of craft beer offered by a number of brewers. Therefore, consumers are switching to these new varieties of craft beers over other kinds of beer.

For more information visit http://www.researchandmarkets.com/research/3dxxrw/craft_beer_market

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