GREENVILLE, S.C.--(BUSINESS WIRE)--COAST Apparel, a SC-based leading southern clothing brand recognized by its crab logo and distributed through retail locations across every southern state, announced today the launch of its new Performance Series line and a completely-overhauled full-functioning, intuitive e-commerce website. These advances and product expansions reflect the COAST growing consumer base, many of which are college students and spend a significant amount of time online.

“COAST is very optimistic about our growth and success thus far, and we continue to invest in our company, product line diversification, and back-end systems to support our growing customer base and to better automate inventory and warehousing.”

Redesigned to better engage with consumers and provide an improved user experience, the COAST Apparel website overhaul is also a functional move to further automate processes. Due to a recent increase in demand, elements such as optimized delivery time, a focus on customer satisfaction, and easing the manual burden on resources were key factors in the project.

From a visitor perspective, COAST Apparel created a more user-friendly, interactive, engaging website. Equally as important, from an operations angle, CEO Blayne Henderson explained, "COAST had a soft launch two weeks ago, and in that short amount of time, we have already increased our average orders online per day by more than 200%.” He continued, “COAST is very optimistic about our growth and success thus far, and we continue to invest in our company, product line diversification, and back-end systems to support our growing customer base and to better automate inventory and warehousing.”

This enhanced level of sophistication on the COAST website introduces numerous new items:

For more information about COAST Apparel, visit the new website at www.coastapparel.com or call 1-877-COAST-07.

About COAST Apparel

Founded in 2009, the COAST clothing line includes traditional, sports-casual attire and a new performance series designed to withstand heat with quick dry features. The high-quality southern style men's clothing originated with a men's polo shirt and has expanded to offer everything from long-sleeve button down shirts to angler shorts. Developed using innovative technologies, COAST clothes provide men with comfortable, versatile apparel perfect for any occasion.