PURCHASE, N.Y.--(BUSINESS WIRE)--MasterCard (NYSE:MA) is innovating to offer consumers a new way to shop digitally. ShopThis! with MasterPass^TM is designed to let readers discover and purchase items from their favorite titles’ advertising and editorial pages, without ever leaving the page itself.

“As consumers embrace a more digital lifestyle, the way they shop and pay for things is changing. Today’s consumer should not have to think about the shopping process – when they see what they want, they should be able to get it, as quickly as possible,” said Garry Lyons, Chief Innovation Officer for MasterCard. “ShopThis! with MasterPass turns this into a reality – you see a product, click to put it in your shopping cart, and check out – simply and safely.”

WIRED, a Condé Nast brand, is the first publication to offer the ShopThis! with MasterPass technology to its readers beginning with the November iOS tablet edition, available October 15. As consumersexplore the pages of WIRED’s tablet edition on the iPad they can select products available for purchase via ShopThis! enabled pages which are fulfilled from Rakuten.com Shopping, the first official retail partner. From there, items are placed into a single shopping cart, allowing for a streamlined checkout experience.

“The ShopThis! with MasterPass technology allows us to experiment with how readers can go from product discovery to ownership, without ever putting the issue down,” said Howard Mittman, VP and Publisher of WIRED. “Our goal is to deliver the ability to purchase from WIRED seamlessly, and this relationship represents a crucial first step in converting our content to commerce."

ShopThis! with MasterPass is one of several products currently being incubated within MasterCard Labs, MasterCard’s innovation and R&D division.

To find out more about ShopThis!, visit the MasterCard newsroom @ http://newsroom.mastercard.com/

To experience the ShopThis! with MasterPass purchasing technology on WIRED, current iOS digital subscribers should access the November tablet issue. Readers new to WIRED should download the WIRED app to their iOS tablets to experience ShopThis! with MasterPass.

About MasterCard

MasterCard (NYSE:MA), www.mastercard.com,is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau. MasterPass and ShopThis! with MasterPass are trademarks of MasterCard.

About WIRED:

WIRED makes sense of a world in constant transformation. We tell an ongoing adventure story—the invention of the future. The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. The breakthroughs and innovations that we cover lead to new ways of thinking, new connections, and new industries. We introduce you to the people, companies, and ideas that matter. WIRED reaches more than 30 million people each month through WIRED.com, our tablet edition, the magazine, social media, and live events. For more information visit wired.com or follow us on twitter @wired.

About Condé Nast:

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined. For more information, visit condenast.com and follow us on Twitter @CondeNastCorp.

About Rakuten.com Shopping:

Rakuten.com Shopping is a global e-commerce site that connects buyers and sellers in a dynamic marketplace and thinks of shopping as entertainment—complete with sharing and discovery functions, great prices, fun experiences and convenience for 18 million customers. Rakuten.com Shopping provides over 16 million products in 24 categories and includes a network of thousands of small and large business shop owners. Its 167 employees are headquartered in Aliso Viejo, California. Rakuten.com Shopping was founded as Buy.com in 1997 and acquired by Rakuten Inc. in May 2010. Rakuten Inc. was selected by Forbes as one of the top ten Most Innovative Companies worldwide in both 2012 and 2013.