AHLEN, Germany--(BUSINESS WIRE)--For over 25 years, LR Health & Beauty Systems GmbH has stood for professional training, research and development. Today, this global player operating in approximately 30 countries sets a further milestone for uncompromising quality assurance according to German standards. The leading marketing enterprise for body care, beauty products and dietary supplements has made an investment amounting to about EUR 1 million in a research centre for dietary supplements and products, comprising over 320 sqm with modern laboratory and test equipment which was officially commissioned today. It is one of the most modern facilities of its kind in Europe. LR also abides by the highest safety standards in the market.

More than 16 employees work in the new research centre - from milk lab assistants to food technologists. The aim is to offer training for chemical/technical assistants (CTA) at the Ahlen headquarters (NRW) in the future. The highly sensitive devices should enable a broader analysis range for the development of innovative products and monitoring of new production processes in the future. From now on, many processes can be conducted internally, making the work more economical, faster and more flexible.

"We set a further standard for the uncompromising quality of our over 650 innovative products. Research and development are a top priority for our sales partners and consumers as LR stands for values such as responsibility and confidence. Moreover, this investment of a million euros highlights LR’s commitment to its central location in North Rhine-Westphalia. It ensures jobs and paves the way for further expansion and globalisation in future", explained Dr. Jens M. Abend, CEO and Spokesman of LR concerning the relevance of the major project.

"The new research centre features state-of-the-art equipment in compliance with the highest technical standards which in particular enable specific analyses of dietary supplements and products. From now on, we are able to determine parameters and its assessment is rarely offered as routine analyses from commercial labs", said Sabine Larsen-Vefring, Head of Research, Development and Quality Assurance for dietary supplements and jewellery at LR.

Further information at: www.lrworld.com/en/product-world/quality/

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About LR Health & Beauty Systems GmbH

LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and beauty products, is represented in 30 countries and with approx. 1,000 employees and around 300,000 independent registered sales partners and customers, LR is one of the leading global players in the industry. Its pillars of success include German quality products, a unique car plan, a professional training and service program for sales partners, a fair and transparent marketing plan as well as the cooperation with celebrities like Bruce Willis, Heidi Klum, Karolina Kurkova, Emma Heming-Willis, Michael Schumacher, Boris Becker and Marcus Schenkenberg. LR is also a member of the following associations: Verband der Vertriebsfirmen Kosmetischer Erzeugnisse e.V. (VKE) [German cosmetics distributors and marketing association], Bundesverband deutscher Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren, Nahrungsergänzungsmittel und Körperpflegemittel e.V. (BDIH), [Association of German industrial and trading firms for pharmaceuticals, health care products, food supplements and personal hygiene products], Bundesverband Direktvertrieb Deutschland e.V. (BDD) [German Association of Direct Sales] and the European Direct Selling Association (SELDIA).