DOVER, N.H.--(BUSINESS WIRE)--RewardsNOW, Inc., an industry leader in loyalty programs for financial institutions announces an exciting upgrade to ShoppingFLING, its online merchant funded rewards program. The upgrade reflects the evolving nature of the market for online shopping and is the first of many exciting changes that are planned for RewardsNOW’s merchant funded rewards program.

Steven VanFleet, President and CEO of RewardsNOW, Inc., says that “Today’s shoppers are looking for more customized, relevant, and tailored offers delivered how and when they want. This upgrade to the ShoppingFLING program allows our loyalty program participants to essentially create their own online mall by creating Collections of their favorite stores. They can organize their personal Collections any way they want making it easy for them to receive offers and deals that are useful and relevant to them.”

RewardsNOW is partnering with Massachusetts-based, Azigo, Inc., in offering this enhanced merchant funded platform. Azigo’s online shopping platform offers consumers access to over a thousand national online retailers, yet makes it easy for them to customize the ShoppingFLING program to suit their own shopping preferences.

“Azigo is pleased to be partnering with RewardsNOW to offer their loyalty program participants access to our innovative online merchant funded rewards platform,” says Paul Trevithick, Founder and Chairman. “We are looking forward to working with RewardsNOW as they continue to innovate and expand their merchant funded, card linked offerings program.”

In the near future, RewardsNOW will be introducing even more merchant funded program capabilities such as increased and targeted in-store and local merchant offers available through Shop Main Street, its local merchant rewards program. Enhanced Shop Main Street program capabilities and offers will be available to participants both through its clients’ loyalty program websites and their new mobile application.

About Azigo, Inc.

Azigo, Inc. is an innovative developer of user-centric consumer internet services. Azigo.com is a personalized shopping site that makes it easy for users to shop online at their favorite stores, browse offers, and save money. We provide the platform behind azigo.com on a co-branded or white label basis to affinity groups, loyalty programs, and other online communities wishing to increase engagement with their members. For more information, call 1-617-564-3812 or visit www.azigo.com.

About RewardsNOW, Inc.

RewardsNOW, Inc. is an exceptional, independent provider of turnkey loyalty programs. Since 1997, we have been offering loyalty solutions that include a configurable, web-based loyalty platform; marketing communications; analytics/ROI reporting; rewards catalog/fulfillment; and 24/7/365 customer support. Our programs, which are designed to generate incremental profits from increased member acquisition, increased product usage, and lower customer attrition rates, also include our online, national based merchant funded program as well as our unique, local merchant funded program; a discount coupon program, and a sweepstakes program – all designed to enable our clients to offer their members more value. RewardsNOW is based in Dover, New Hampshire. For more information, visit www.rewardsnow.com.