BOSTON--(BUSINESS WIRE)--Gemvara (www.gemvara.com), the leading online retailer of customizable fine jewelry, announced today the hire of luxury jewelry leader Susan Chandler as Chief Merchandising Officer.

With more than 20 years of experience working with luxury goods, fine jewelry and fashion jewelry, Susan comes to Gemvara from David Yurman where she was Senior Vice President, General Merchandise Manager overseeing Women’s and Men’s product assortments. In this position Susan was responsible for driving business growth, optimizing product performance and increasing profitability.

“Susan is an esteemed leader in the industry and I am thrilled to add her to our executive team,” said Gemvara CEO Janet Holian. “At Gemvara, having a great product selection across all categories is what makes us unique and we believe Susan will be instrumental in ensuring our selection is the best in the industry. We look to combine Susan’s expertise in merchandising with Gemvara’s unique value of customization to continue to strengthen our brand’s position in the fine jewelry industry.”

At Gemvara, Susan will be responsible for developing and implementing a merchandising strategy for growth. Susan will direct design, curate merchandise, and oversee the entire product assortment.

“Gemvara is an industry changing jewelry company with a team dedicated to revolutionizing the jewelry shopping and purchasing experience,” said Susan Chandler. “For more than 20 years I have been motivated by the personal relationship between a customer and the perfect piece of jewelry. Gemvara can take this relationship to a new level and I couldn’t be more excited to be a part of their team.”

Prior to David Yurman, Susan was Senior Vice President, Brand Management & Merchandising at Frederick Goldman, Inc. Susan launched several independent bridal and wedding programs, re-launched mass brands, and initiated product development and innovation in the contemporary metal business, all resulting in significant revenue increases.

About Gemvara

Gemvara is the revolutionary leader of fine jewelry shopping online. Jewelry lovers and gift givers now have access to 29 different gemstones, 9 precious metals, and hundreds of styles to create a one-of-a-kind piece that captures their personal story or unique inspiration. Every piece of heirloom-quality jewelry is skillfully handcrafted to order in the USA. With 24/7 customer care, a 101-day return policy, free shipping, free engraving, and free ring sizing, shopping and creating is simple and fun. Gemvara combines the values of traditional jewelry creation with modern technology to truly provide shoppers with fine jewelry exactly the way they want it, always. Gemvara is headquartered at One Financial Center, Boston, MA 02111 and has offices in New York City.