DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/hcqvhg/assessment_of_the) has announced the addition of the "Assessment of the Fast Growing Wine Market in China 2014" report to their offering.

China has emerged as the largest market for red wine with 1.86 billion bottles being sold in 2013, a rise of 136% over the previous year. The second largest market for red wine is France followed by Italy. The boom is being attributed to cultural sensibilities in China, where red is considered as a very auspicious colour symbolizing luck, power and wealth. This is in contrast with the colour white, which is the colour of death and hence, white wine has not shown the same growth as red wine.

The United States is the market leader in the wine segment; China is projected to take the leading position by 2016-17. The country which is currently the fifth largest wine consumer in the world has become a hot destination for investment by international wine companies.

Why should the report be purchased?

The report 'Assessment of the Fast Growing Wine Market in China 2014 highlights key drivers of and trends emerging in China's wine market. The Initiatives and performance of key domestic and international players has been presented. The current market scenario and future prospects of the sector has also been examined. The report contains latest industry leaders verbatim.

Key Topics Covered:

1. China Wine Industry Overview

2. Emerging Trends in the Market

3. Drivers of the Market

4. Chinese Wine Consumer Profile & Cultural Influences

5. Competitive Landscape

6. Future Outlook and Projections

7. Research Methodology

For more information visit http://www.researchandmarkets.com/research/hcqvhg/assessment_of_the