NEW YORK--(BUSINESS WIRE)--Falcon Social, an enterprise social media management platform, today announced the launch of Inspire, an employee advocacy mobile app designed to funnel branded published marketing content to the social media channels of their choice. Falcon Social’s latest product release gives companies the power to extend content reach and promote awareness of marketing news or campaigns to all employees across an organization.

Businesses of all sizes increasingly are seeing the value in using their social media savvy employees to extend their brand; employee advocacy is quickly gaining traction because of its potential for marketing, sales and recruitment. Falcon Social is the first unified social media management platform to adopt the employee advocacy program model by creating a dedicated app. With Inspire, employees have the ability to share branded content to their personal social media networks of choice and help extend the reach of their company’s paid, owned and earned media.

Inspire allows employees to browse, read, or share content from their company’s internal marketing department, empowering them to become dedicated brand advocates. The user-friendly product features are intuitive and easy-to-use, including familiar touch gestures, content-focused home screens and integrated logins, allowing employees to share content to their preferred social media channels quickly and easily.

“Employees are often overlooked when it comes to extending conversations online or sharing branded content,” said Ulrik Bo Larsen, Falcon Social Founder and CEO. “With Inspire we’re giving all employees direct access to published content and the ability to share what they want, when they want.”

Falcon Social has grown its monthly recurring revenue (MRR) more than 500 percent in the last 12 months, primarily because of innovative product launches like Inspire paired with exceptional customer service. With 180 new customers using the Falcon Social platform this year alone and an exciting expansion with a New York City office the company’s growth has been astronomical. Out of their 370 global customer base, Falcon Social expects 30 percent to roll out Inspire immediately, including internationally renowned Saxo Bank, an early adopter of the platform.

“People are the core of every organization. Inspire helped us leverage the voices of our employees to amplify our brand on social media,” said Philip Macartney, Head of Social at Saxo Bank. “We use Inspire to increase the reach of our content and let our global staff know what we’re saying to the world, understand our point of view and how we’re positioning ourselves, all the while taking pride in who we are as an organization."

About Falcon Social

At Falcon Social, we help employees become active digital thinkers. By using our unified platform to listen, engage, publish, measure and manage, companies can explore the benefits of social media marketing and instill a digital-first thought process in their employees. We have been recognized for our efforts across Europe and we continue to provide stellar support for our clients: Carlsberg, Mentos, Pandora, Chupa Chups, Orangina Schweppes, IWC Watches, SIGG, Jaguar, Warner Music and Coca Cola and many more. Visit us online at http://www.falconsocial.com or http://twitter.com/falconsocial.