SONOMA, Calif.--(BUSINESS WIRE)--This holiday season, Kenwood Vineyards is taking a stance on ending hunger, one holiday meal at a time, by running a virtual food drive and donation matching program of $1 per every bottle of Kenwood wine sold*.

“Families shouldn’t have to choose between buying food and putting money towards other household necessities yet many face that trade-off every day,” said Meghan Murray, Senior Brand Manager, Kenwood Vineyards. "We are excited to be teaming up with WhyHunger to implement fundraising initiatives geared towards supporting those across the country who are food insecure in order to have a more comfortable holiday season.”

“We believe that access to nutritious food is a human right and are thrilled to partner with Kenwood Vineyards to make a difference this holiday season,” said Noreen Springstead, Managing Director, WhyHunger. “Through this creative campaign to engage consumers and raise funds to support grassroots efforts across the country, WhyHunger and Kenwood are helping to ensure more families can get the healthy meals they need today and can look forward to a future free from hunger.”

In addition to making a donation to WhyHunger for every bottle of Kenwood wines sold throughout November and December, Kenwood Vineyards invites consumers to help them in the fight against hunger this holiday season by building a virtual meal through a dedicated fundraising site. Consumers are encouraged to contribute all or part of a holiday meal by selecting some popular elements and making an equivalent donation to WhyHunger in an effort to donate as many complete meals as possible. Promotion for this digital food drive can be found in select retailers nationwide, online and on Kenwood Vineyards social media channels.

For more information on how to get involved:

https://www.crowdrise.com/kenwoodholidayfooddrive

www.facebook.com/kenwoodvineyards

*Maximum contribution of $25,000

About Kenwood Vineyards: Established in 1970 in the heart of Sonoma Valley, Kenwood Vineyards produces premium wines that showcase Sonoma County’s world class vineyards. For additional information visit www.kenwoodvineyards.com

About Why Hunger:

Founded in 1975 by the late Harry Chapin, WhyHunger is a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment. WhyHunger is a four star charity, recognized among the highest performing nonprofits for excellence in fiscal management, accountability and transparency from America’s leading independent charity evaluator, Charity Navigator. www.whyhunger.org

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.