DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/vcqqgs/consumer_trends) has announced the addition of Canadean Ltd's new report "Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Make-up Market" to their offering.
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Make-up Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:
- Key consumer demographic groups driving consumption within the Brazilian market. The figures showcase the number of times consumers of specific ages and gender consume Make-up as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- Market value and volumes over 2008-2018 for Brazil and nine other countries to give a global context.
- The degree of influence that the 20 key consumer trends identified by Canadean have on Make-up consumption volumes with granular analysis on the extent that degree of influences varies between gender and age group.
- Insight into the implications behind the data and analysis of how the needs of will evolve in the short-to-medium term future.
- Examples of international and Brazil-specific product innovation targeting key consumer needs.
Key Topics Covered:
- Definitions
- Market context
- Demographic cohort consumption patterns
- Consumer trend analysis
- Innovation examples
- Recommended actions
- Appendix
Companies Mentioned:
- L'Oreal
- Dior
- Lancôme
- Josie Maran
- Avon
- Revlon
- Natura
- Jean Paul Gaultier
- OPI
- Nails Inc.
- Benefit
- Sephora
- Maybelline
- MAC
- Yves Saint Laurent
For more information visit http://www.researchandmarkets.com/research/vcqqgs/consumer_trends
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