WEST PALM BEACH, Fla.--(BUSINESS WIRE)--Call it the gift that gives twice. In celebration of #GivingTuesday on December 2nd, BURGERFI will launch a charity program tied to this ever- growing popular social media holiday.

After a marathon weekend of shopping, and scoring deals in-store and online on Black Friday and Cyber Monday, BURGERFI customers will now have the opportunity to purchase something that meaningful by giving back to the community and ultimately, to better the lives of those in need.

Kicking off on #GivingTuesday, Dec. 2^nd and continuing through December 31^st, BURGERFI will match in-store gift card purchases dollar for dollar, committing to a minimum donation of $10,000 to the American Red Cross. While customers are in the giving spirit, donations may also directly be made through the American Red Cross – BURGERFI website http://www.redcross.org/cm/burgerfi-pub

Now, in its third year, #GivingTuesday provides a platform for organizations to rally support of nonprofit organizations at the start of the holiday season immediately following Black Friday and Cyber Monday. In 2013, more than 10,000 organizations in 46 countries came together to celebrate #GivingTuesday.

“Giving back to the communities we serve is a core value of the BURGERFI culture and we are thrilled to partner with the American Red Cross which has built its legacy on helping communities and individuals when they need it most,” said Corey Winograd, Chief Executive Officer. “As BurgerFi continues its rapid growth, organizations like the American Red Cross will benefit from the financial support of BURGERFI fans throughout the United States.”

The American Red Cross exists to provide compassionate care to those in need through their mission of preventing and relieving suffering, here at home and around the world, through five key service areas: disaster relief, supporting America’s military families, lifesaving blood, health and safety services and international services.

“We are proud to call BURGERFI a partner starting this #GivingTuesday. Our communities are better and safer places for all of us because of their support of our mission,” said Amy Mauser, Chief Development Officer for the Red Cross in South Florida.

BURGERFI is committed to being better in a world of quick serve hamburgers through its “Never Never Program,” which means no steroids, antibiotics, growth hormones, chemicals, or additives are ever used. The rapid expansion of BURGERFI across the United States is continuing with 61 locations open nationwide and an additional 50 locations slated to open by the end of 2015.

About BURGERFI

BURGERFI is one of the fastest growing better burger franchises in the U.S. Currently with 61 units open, the company is expected to almost double its size by the end of 2015 as well as expand internationally. Known for its fresh, all natural, hormone-free Angus burgers as well as its fresh-cut fries, frozen custard, signature hot dogs and craft beer, BURGERFI was recognized in the Top 50 “Movers & Shakers” by Fast Casual.com. The company began in 2011 in Ft. Lauderdale, Florida, and became quickly popular with burger lovers everywhere who were looking for fresh, quality, all-natural options in their favorite food. To learn more, visit www.BurgerFi.com

About The American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.