DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/vhpv9g/consumer_trends) has announced the addition of Canadean Ltd's new report "Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Make-up Market" to their offering.
Understanding Consumer Trends and Drivers of Behavior in the Italian Make-up Market provides an overview of the market analyzing market data demographic consumption patterns within the category and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states and offers strategic recommendations to capitalize on evolving consumer landscapes.
Get access to:
- Key consumer demographic groups driving consumption within the Italian market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- Market value and volumes over 2008-2018 for Italy and nine other countries to give a global context.
- The degree of influence that the 20 key consumer trends have on Make-up consumption volumes with granular analysis on the extent that degree of influences varies between gender and age group.
- Identification of substitutes to Make-up and how these alternatives are performing in the market.
- Insight into the implications behind the data and analysis of how the needs of will evolve in the short-to-medium term future.
- Examples of international and Italy-specific product innovation targeting key consumer needs.
Key Topics Covered:
- Definitions
- Market context
- Demographic cohort consumption patterns
- Consumer trend analysis
- Innovation examples
- Recommended actions
- Appendix
Companies Mentioned:
- Chanel
- Ciate
- Collistar
- Dior
- Dolce and Gabbana
- Estee Lauder
- Kiko
- Marinnaud
- Nouba
- NYX
- Pupa Milano
- Revlon
- Rimmel London
- Sephora
- Shiseido
- Sisley
For more information visit http://www.researchandmarkets.com/research/vhpv9g/consumer_trends
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