DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/sqgg3k/insurance_mobile) has announced the addition of the "Insurance Mobile Sites And Mobile Apps Offering Benchmarking In Western Europe And Poland 2014" report to their offering.

Mobile internet usage is growing exponentially in Western Europe driven by the widespread adoption of Smartphones and Tablets by European consumers, with content consumption from Mobile devices exceeding 50% in most geographies. In this context, customers now expect a range of value added services specifically oriented to Mobile users. Insurance is not immune to this secular change in consumer habits.

This report has therefore been designed specifically for insurers looking to develop or refresh their Mobile strategy and offering.

It covers the following areas:

• Overall Mobile offering benchmarking (Mobile sites and mobile apps)
• Position of the key European insurance groups in Mobile offering and investment in Mobile (new apps launch and update)
• Mobile sites offering benchmarking: dedicated mobile sites and responsive sites
• Mobile apps offering benchmarking
• New business functionalities
• Post sale and renewal functionalities
• Claims functionalities
• Telematics apps
• Other (Non transactional) apps
• Usage of insurance apps: download rankings and installed base
• Best apps according to Customer reviews and rating

Key Topics Covered:

1. Executive Summary
2. Introduction And Methodology
3. Composition Of The Sample Of Mobile Sites And Mobile Apps Analyzed
4. Overall Mobile Enablement Of European Insurers: Mobile Sites And Mobile Apps
5. Pan European Comparison: Positioning Of The Main European Insurance Groups
6. New Apps Launch And Update Over The Period 2009 - H1 2014
7. Pan European Comparison Across Verticals And High Level Findings: Mobile Sites
8. Pan European Comparison Across Verticals And High Level Findings: Mobile Apps
9. New Business Mobile Websites And Apps
10. Post Sale And Renewals Mobile Websites And Apps
11. Claims Mobile Websites And Apps
12. Telematics Apps
13. Non Transactional Apps
14. Usage Of Apps: Download Rankings
15. Best European Apps According To Customer Ratings

Companies Mentioned

• Allianz
• Aviva
• Axa
• Ergo
• Generali
• Mapfre
• Zurich

For more information visit http://www.researchandmarkets.com/research/sqgg3k/insurance_mobile