NEW YORK--(BUSINESS WIRE)--Tapad commissioned Nielsen, a leading global information and measurement company, to conduct a third-party review of the connections within Tapad’s proprietary, patent pending Device Graph ™. Over a two-week period, Nielsen reviewed and analyzed a portion of the Tapad data set and confirmed its connected devices were 91.2 percent accurate. This means that whenever the Device Graph indicated a relationship between two or more devices, it was accurate 91.2 percent of th


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