MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--ADARA, the leader in leveraging global travel data to drive future business performance, today announced the appointment of two seasoned executives to lead the company’s market development efforts in the Asia Pacific region. Vijay Bobba has joined the company as managing director and Jonathan Hardy was brought on board as vice president of sales. The new hires will lead ADARA’s regional expansion to provide marketers with rich data and travel industry int