DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/4h36r8/nextgeneration) has announced the addition of the "Next-Generation Service Deployment Strategies for Mobile Operators " report to their offering. Traditional operator services continue to be displaced by alternatives from over-the-top (OTT) players, yet operators are still to decide on a reference strategy. This Viewpoint analyses the options available to operators that are considering or refining t