ATLANTA--(BUSINESS WIRE)--Getting the price right is a challenge in all channels, but the popularity of consumer price transparency—combined with the increasing speed and frequency of retailers’ price changes and promotions—makes it almost impossible for a retail brick and mortar store to keep up the pace. As a result, consumers have much lower levels of customer confidence in store prices compared to online prices for the same merchandise. According to a new survey from Displaydata: 42% of U.S