DANBURY, Conn.--(BUSINESS WIRE)--New approaches for determining how much drugs should cost, and for setting the price for innovative treatments, were highlighted in a keynote presentation by Murray Aitken, IMS Health senior vice president and executive director of the IMS Institute for Healthcare Informatics, at the Forbes Healthcare Summit held earlier this month in New York City. In his remarks, Aitken focused on three ways that big data can drive a more constructive understanding of the role