CAMBRIDGE, England--(BUSINESS WIRE)--A complete failure can become a resounding success with slight adjustment. A failed disposable bra became a big earner for 3M when reconfigured into a face mask that has seen high demand during severe outbreaks of flu. This is called two degree marketing. It is now being applied to failed mainstream pure-electric cars. Simple things are being applied to reduce purchase price, increase resale price and extend range. Premium manufacturers such as Tesla are fin