CHICAGO--(BUSINESS WIRE)--As the NFL season winds to a close and the league’s elite vie for a place in Super Bowl XLIX, Kurt Anagnostopoulos, digital expert and co-founder of the firm KeywordFirst, drew a football analogy for successful Paid Search campaigns for MarketingProfs readers in a recent featured column. “The winning team often isn't the one that walked into the stadium with the best game plan but the one that saw what was happening on all points of the field and changed its game plan