LAS VEGAS--(BUSINESS WIRE)--The RVU Alliance, which develops and promotes the RVU® Remote User Interface (RUI) standard, has been recognized by the Consumer Electronics Association with a coveted CES® 2015 Innovation Award, which honors the innovative design and engineering behind the most cutting-edge technology products and services coming to market. The award recognizes the DIRECTV 4K Ultra HD Video On Demand service, provided via the DIRECTV Genie HD DVR and compliant DIRECTV 4K Ready TVs.