NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released “Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin,” a research report that explores how mobile consumers experience content – and highlights the often underrated importance of the mobile web. Although comScore research indicates that smartphone users spend more than 88 percent of their mobile time in the app environment, the new IAB results demonstr