INVISTA Sponsors New York City Kingpins Show and Launches LYCRA® BEAUTY Branded Fabrics for Denim

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NEW YORK--(BUSINESS WIRE)--INVISTA, owner of the LYCRA® fiber brand and one of the world’s largest integrated producers of fibers and polymers, is co-sponsoring the upcoming Kingpins Show in New York where it will showcase its latest innovation: LYCRA® BEAUTY brand fabrics. Already used successfully in intimate apparel, swimwear, and legwear, LYCRA® BEAUTY brand fabrics are now moving into denim. According to Jean Hegedus, INVISTA’s global director for denim, the technology employed under the L

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