--(BUSINESS WIRE)--PROS Holdings, Inc. (NYSE:PRO): WHAT:   While automated configure-price-quote (CPQ) is becoming increasingly recognized as a pivotal driver in the sales cycle, much of the focus so far has been on process efficiencies, shorter quote-turnaround times and integration with downstream sell-side functions, such as contracting and billing. The missing element to date has been the role price optimization should play in the CPQ story:   • Learn how siloing critical pricing and sales