--(BUSINESS WIRE)--IRI: WHO:   Joy Joseph, Principal & Practice Leader, IRI Strategic Analytics Jennifer Zeszut, CEO, Beckon Bill Harvey, Co-Founder & Strategic Advisor, TRA (TiVo Research)   WHAT: The explosion of online advertising has driven a wave of expanded interest in accurate, effective measurement. As critical as measuring sales and market share uplift is, the ultimate metric is return on investment. During their panel discussion, “Measuring ROI: How, When and Why?” this highly