First-Ever Advertising Program at Mobile World Congress to be Produced by IAB, Facebook Nasdaq

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NEW YORK--(BUSINESS WIRE)--Today, the Interactive Advertising Bureau (IAB), Facebook and Nasdaq announced an official partnership with the Mobile World Congress in Barcelona to produce a full-day of programming on Monday, March 2, 2015 devoted to mobile advertising and marketing – marking the first time that the traditionally tech-focused conference will tackle this critical topic. Developed for senior-level leadership in the marketing, media and technology industries, the invitation-only event

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