Media iQ Deploys Digital Element’s IP Geolocation Technology into Global Advertising Platform

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LONDON--(BUSINESS WIRE)--Digital Element, the leading provider of IP geolocation technology, today announced that global analytics and technology specialist, Media iQ, has integrated its NetAcuity Edge™ hyperlocal geolocation technology, as part of its advanced performance solution, to increase advertising effectiveness for its global client base. Media iQ’s media offering includes an Advanced Performance Solution powered by sophisticated segmentation, scoring and targeting of users, resulting

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