New Buyer Model Defines Untapped $200 Billion Audience Segment in U.S. Food and Beverage Industry

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NEW YORK--(BUSINESS WIRE)--Unveiling a new buyer model to help unlock a $200 billion market in the food and beverage industry, Gibbs-rbb Strategic Communications today released the 2015 Conscious Consumer™ White Paper. The white paper, which was launched in conjunction with the 2015 Conscious Consumer™ Conference, highlights the Gibbs-rbb Conscious Consumer™ Model, and includes research about spending and decision making in the food and beverage industry. “Conscious Consumers are thoughtful, lo

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