Business confidence growing faster in US as enterprises focus on innovation in pursuit of excellence in customer experience, according to latest Vanson Bourne and Automic research

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SEATTLE--(BUSINESS WIRE)--Nearly one third of US organizations believe that the failure to innovate and keep up with evolving customer needs will have the biggest negative impact on their company in the next five years, according to a new global study, “Innovate or Perish”, sponsored by Automic Software and conducted by Vanson Bourne. The study surveyed a sample of 400 Business Decision Makers (BDMs) and 4,000 consumers in the U.S, France, the U.K. and Germany (100 BDMs and 1,000 consumers in t

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