AdTheorent® Releases Q4 Mobile Ad Performance Report Summary for Fashion and Apparel Industry

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NEW YORK--(BUSINESS WIRE)--AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming mobile advertising, today announced summary findings from internal fashion and apparel industry mobile ad performance analyses conducted across its network during Q4 of 2014. Tapping its robust data-driven predictive modeling platform, the Company analyzed user engagement across approximately 122 million mobile impressions in the fashion and apparel vertical for insights reg

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