DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/r5g4sn/contextaware) has announced the addition of the "Context-Aware Marketing Systems Enable CSPs to Generate Additional Revenue" report to their offering. Customers are increasingly expecting communications service providers (CSPs) to provide personalised marketing campaigns and traditional marketing is becoming less effective. CSPs need to be able to personalise their offers if they are to sell their s