RALEIGH, N.C. & ROGERS, Ark.--(BUSINESS WIRE)--MaxPoint (NYSE: MXPT), the company that helps manufacturers and retailers generate in-store sales with its innovative Digital Zip® technology, has partnered with Software Paradigms International Group, LLC (SPI) to connect multichannel, store-level sales and inventory data to hyperlocal digital advertising. MaxPoint and SPI Shiloh Analytics Advantage have the ability to combine supplier data from 90 retailers across more than 160,000 unique stores.