NEWPORT BEACH, Calif.--(BUSINESS WIRE)--adaptiv.io today announced joining the leading “Internet of Things” committees, Industrial Internet Consortium and The Thread Group to accelerate initiatives and benefits that companies can gain through marketing and data automation. While being involved in these organizations, adaptiv.io will focus on expanding the market opportunity and shaping its product offering to include connected devices. David Lee, CEO and co-founder of adaptiv.io, said: “We live