ARMONK, N.Y.--(BUSINESS WIRE)--IBM today announced that 72andSunny (http://www.72andsunny.com/), a modern full-service design and advertising company, has selected high-speed transfer and automation software from Aspera (http://asperasoft.com/), an IBM company, as the backbone for its new cloud-based media management platform, providing high performance transfers to cloud-based media asset management systems and enabling collaboration between creative teams worldwide. 72andSunny set out to crea