PGA TOUR and SessionM Develop Points Rewards Program for PGA TOUR Fans

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BOSTON & PONTE VEDRA BEACH, Fla.--(BUSINESS WIRE)--PGA TOUR and SessionM, the next generation consumer loyalty and engagement platform, today announced an omnichannel initiative to offer the PGA TOUR’s first points rewards program for fans across its desktop, mobile web and app properties. Using SessionM’s platform, PGA TOUR seeks to increase digital content engagement, improve app retention and amplify social sharing while rewarding its audience and bringing new value to the experience. “We ar

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