NEW YORK--(BUSINESS WIRE)--Qubit, a leader in global ecommerce technology, today released, “Optimizing the Digital Customer Experience,” a March 2015 commissioned study conducted by Forrester Consulting on behalf of Qubit. The study focuses on the growing need for continuous optimization. Continuous optimization is a strategic, analytics-driven approach that leverages customer insights and is focused on constantly learning from and optimizing every customer engagement to enhance the overall cus