CHICAGO & AUSTIN, Texas--(BUSINESS WIRE)--Information Resources, Inc. (IRI), a global leader in the delivery of market, consumer and media insights to CPG, retail and health care companies, and Mu Sigma, the world’s largest pure-play big data analytics and decision sciences provider, announced today their plans to jointly develop Q-IRI™, powered by Mu Sigma, a new technology platform that will help marketers utilize prescriptive analytics in a fundamentally new way. Q-IRI is a first-of-its-kind