IRI Announces Most Successful Consumer Packaged Goods Brands of 2014

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CHICAGO & AUSTIN, Texas--(BUSINESS WIRE)--Information Resources, Inc. (IRI), announced today the most successful consumer packaged goods (CPG) launches of 2014 in its 2014 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one sales

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