STOCKHOLM, Sweden--(BUSINESS WIRE)--Regulatory News: Axfood AB (STO:AXFO) is set to start an e-commerce pilot project to consumers. Starting on 22 April, 100 selected customers – in this first step only Axfood employees – will be able to order groceries online from Hemköp’s Torsplan store in Stockholm and then pick them up in grocery bags at the store or have them delivered directly to them at home. “This is the first step of a pilot project,” comments Anders Strålman, President and CEO of Axfo