68% Of Marketers Agencies Anticipate Increasing Their Digital Video Ad Spend in Next 12 Months, According to IAB Study

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NEW YORK--(BUSINESS WIRE)--More than two-thirds (68%) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months, according to the second annual “Digital Content NewFronts: Digital Video Spend Study,” a survey of 305 buy-side professionals conducted by Advertiser Perceptions and released today by the Interactive Advertising Bureau (IAB). This optimism about the medium comes on the heels of a strong uptick from spring 2013 to spring 2015 in bud

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