LONDON--(BUSINESS WIRE)--Offerpop recently announced the addition of a consumer data product to its engagement marketing software-as-a-service platform, empowering brands to develop rich consumer profiles, perform advanced segmentation and analysis, and activate consumers through highly targeted and personalized marketing initiatives. Offerpop now provides a groundbreaking new way for brands to collect, own, and manage the valuable social, behavioral and affinity data acquired when consumers en