FORT WORTH, Texas--(BUSINESS WIRE)--Simpli.fi, which brings the power of programmatic advertising to localized campaigns, today announced its Geo-Fencing capability, a unique location-based ad targeting solution that helps businesses drive mobile ad performance and reach. Geo-Fencing, which can be accessed directly from within the Simpli.fi user interface, allows advertisers to use latitude and longitude data to precisely target consumers within defined, customizable geographic areas, such as a