BrightRoll Deepens Partnership with DoubleVerify to Minimize Fraud in Programmatic Video Advertising

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SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Today, BrightRoll announced a deeper integration with DoubleVerify to automate and streamline access to the company's fraud protection solution, making it available on a managed basis through the BrightRoll DSP. This expanded partnership gives advertisers even greater transparency and control over where their digital video ads are running by enabling them to optimize the quality of their ad impressions and minimize non-human traffic. “Our fraud protect

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