CAMP HILL, Pa.--(BUSINESS WIRE)--Rite Aid Corporation (NYSE: RAD) announced today that an enhanced version of its award-winning loyalty program, wellness+, is now available to consumers, thanks to the company’s participation in Plenti. Through Plenti, the first U.S.-based consumer loyalty coalition, Rite Aid will transition its existing loyalty program, of which there are nearly 25 million active members, to wellness+ with Plenti. As part of the Plenti coalition, Rite Aid joins other major reta