PHILADELPHIA--(BUSINESS WIRE)--Comcast today announced that the company’s Xfinity brand will become the lead sponsor of Taylor Swift’s The 1989 World Tour, offering its customers benefits such as access to behind-the-scenes video footage from tour rehearsals as well as the chance to meet the seven-time Grammy winner and win backstage tours, tour merchandise and concert tickets. Xfinity will become the lead sponsor of all U.S. tour dates on The 1989 World Tour, starting on May 20 in Bossier City