LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), a global technology provider leading the automation of advertising, today launched its Seller Cloud Self-Serve platform, empowering publishers and mobile app developers to create and manage 1:1 buying relationships through a simple user interface (UI). With Self-Serve, sellers can sell their inventory and audiences on an automated guaranteed basis to local and small businesses, agencies and resellers, creating entirely new sales channe