DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/rrdjvg/segmentation_vod) has announced the addition of the "Segmentation: VOD & OTT Usage" report to their offering. Segmentation: VOD & OTT Usage analyzes the competitive tension between pay-TV video on-demand services vs. over-the-top services. It presents Parks Associates' Video Viewing Segmentation methodology and then analyzes the balance of VOD vs. OTT use and expenditure within each segment.