SHERMAN OAKS, Calif.--(BUSINESS WIRE)--Cherokee Global Brands (NASDAQ: CHKE), a global marketer of style-focused lifestyle brands, announced today the launch of a new lifestyle brand, Point Cove – California Clothing Company. Point Cove, developed in-house by the Cherokee Global Brands design team, is a colorful, fun lifestyle brand targeting kids ages two to fourteen that delivers a combination of playful sophistication to fashion, trend-right clothing, footwear, accessories and home offerings