Longer-Form Video is Capturing Attention on Mobile Screens across the Globe, According to Major International Study from IAB

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NEW YORK--(BUSINESS WIRE)--Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective,” a new comprehensive survey of consumers from 24 countries around the world who watch smartphone video, published today by the Interactive Advertising Bureau (IAB). Thirty-six percent of total respondents said they watch videos that are 5-minutes or longer on their phones daily or more frequently. Smartphone vi

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