EL SEGUNDO, Calif.--(BUSINESS WIRE)--ZICO Beverages LLC, makers of ZICO® Premium Coconut Water, kicked off the summer with its 2015 Crack Life Open™ national campaign today with brand ambassador Jessica Alba. Building on the relationship formed in 2014, the talented actress, bestselling author and successful entrepreneur will bring ZICO’s brand ethos to life again through a multimillion dollar campaign spanning print, out-of-home (OOH), experiential and social/digital advertising across the U.S